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Full-day Programs

Fundamental Selling™ Program: Selling to Large Accounts

This "Client-Ready," on-site program is specifically designed for salespeople who sell large volume and complex solutions to Fortune 1000 and other large accounts. This program is designed to address the complexities of major account sales and provide core cognitive, strategic and tactical fundamentals necessary for salespeople to succeed in today’s competitive marketplace.

This program outlines a comprehensive roadmap to maximizing sales. From maintaining a winning attitude and strategy to closing opportunities, this program is ideal for kicking of the year or a fresh quarter. Each attendee will also receive a complementary copy of the exciting new book Cognitive Selling.

What You'll Learn:


  • The five (5) stages of the customer’s decision-making hierarchy

  • How to develop and maintain a winning attitude

  • How to identify and close your targets of opportunity

  • The (five) 5 steps to overcoming any objection

  • The seven (7) secrets to win-win negotiating

  • How to expand the sale

  • Closing techniques that work every time

  • Five (5) ways to eliminate your competition from consideration


  • Why You Should Attend:
  • Increase your sales and profit

  • Improve the effectiveness and productivity of your selling efforts

  • Shorten you sales cycles

  • Increase market share



  • PDF Brochure: Fundamental Selling-Large Accounts.pdf








     
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