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Half-day Programs

Cognitive Selling™

Based on the book, Cognitive Selling, this program is addresses the frame-of-mind necessary to win! A salesperson can have the best strategy and be a tactical master, but without a winning attitude, success will be elusive. Attendees will learn that the salesperson has more influence in a sale than the company, price or the solution itself. When you sell you as a major reason why a customer should buy, your competition can’t compete! Each attendee will also receive a complementary copy of the exciting new book Cognitive Selling!

What You'll Learn:


  • Why price is a non-issue
  • How attitude impacts sales
  • The five (5) stages of the customer’s decision-making hierarchy
  • Four (4) winning character traits
  • What it means to be customer-centric
  • How to position yourself so your competition can’t compete
  • The power of creativity and how you apply it to win
  • Why you need to set high expectations
  • The necessity of eliminating barriers to success


  • Why You Should Attend:
  • Increase your sales and profit
  • Improve the effectiveness and productivity of your selling efforts
  • Shorten you sales cycles
  • Develop and maintain a winning attitude
  • Increase your success and level of job satisfaction



  • PDF Brochure: Cognitive Selling Brochure.pdf








     
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